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China’s e-commerce revolution has launched it to the forefront of new retail strategies in the cosmetics industry. As China Beauty Expo’s China Cosmetics Retail Industry Summit enters its seventh year, this year’s event promises to bring together the thought leaders who are reshaping the way cosmetics are purchased.
The video overview of Focus on New Gen: Summit Insights which has been released at the China Cosmetics Retail Industry Summit for the last three years has become a highlight of the event. The report provides in-depth knowledge and insight into the China cosmetics retail sector. The 2018 event will launch the latest edition of the video report, Focus on New Gen: Insights on China’s New Cosmetics Products.
This year's event will also see channel and representatives provide an in-depth look at the success factors behind ‘heart-to-heart’ products. Nielsen, Taobao, and other research firms will use big data to discuss these ‘heart-to-heart’ products and analyse products that are likely to appeal most to the new generation of consumers.
Attracting consumers to offline retail channels and drawing attention to their core products has become a major challenge in China’s cosmetics industry. The summit aims to provide insight and possible solutions to this challenge by hosting representatives from international retailers, regional purchasers and specialty retailers. They will share a range of online- and offline retail case studies and strategies.
The summit will also cover major marketing channels for reaching young consumers including pop-up stores, single brand stores, Wechat Apps, and live streaming platforms. It will include case studies, round-table discussions, and brand presentations, as well as international retail and branding experts sharing the latest insights on trends and retail innovations.
The 2018 China Cosmetics Retail Industry Summit will be taking place at China Beauty Expo on May 21 at Kerry Hotel Pudong in Shanghai. Find out more here.