Rap success for Natural Products Expo West + Engredea

Natural Products Expo West & Engredea: the next big thing in rap? It was announced recently that the world's largest natural, organic and healthy products event has been recognised for its 2017 post-show video with a SIPAward for the 'Best Use of Video in Marketing'.

The SIPAwards competition recognizes excellence among publishers in editorial, marketing and product success. 

The video was the product of a collaboration between the New Hope team, who organise the exhibition, and the Informa Engage team, who provided the marketing knowledge and support to develop the fun and creative showcase.

Featuring exhibitors, visitors, Informa colleagues and original music and lyrics, we think it’s a worthy winner!

Check out the video below:


Still of the winning video


The event's winning video featured exhibitors, visitors, colleagues and original music and lyrics

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