President of Informa Brazil Talks About Surviving and Thriving in the Expo Space

As one of the top ten economies in the world, Brazil has seen their fair share of challenging times. Marco Basso, President of Brazil, Informa Exhibitions Division believes there is a great deal of opportunity in the exhibitions space in the region. In a featured blog in UFI, Marco discusses his insights into the
Brazilian exhibition industry and what it takes to thrive in a region with a population of over 200 million people, and a developing middle class.

 Marco, who will be participating on a panel at the upcoming inaugural UFI Latin American Conference this September 18-19 in Mexico City, said, “Like the US and other countries around the world, the internet has had an impact on retail, brick and mortar establishments.” He added, “Trade shows are evolving according to market conditions. While digital platforms and tools are extending the shelf life of our events, it’s still more important than ever to stay connected to exhibitors and attendees longer than once a year. Face-to-face continues to be important and people still crave human connections.”

 Even though Brazil has a very isolated economy, and proportionally fewer international exhibitors and visitors than other countries its size, Marco sees an opportunity for those same visitors and exhibitors to enter or explore entering this huge market.

 Here is a link to the article in UFI.

 

”Face-to-face continues to be important and people still crave human connections.”

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