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At Informa Exhibitions, our strategy is simple: we put customers first.
Our customers are looking for a return on their investment: not just the actual expense of attending one of our events, but also the ‘cost’ of their time, their involvement and their commitment. Naturally, they also want to make
connections at and through our events which will result in new sales, better purchasing decisions or possible future business.
We strive to ensure an outstanding experience at every stage of the customer journey, using data-driven decision making and industry expertise to deliver improved return on investment and enable simple, efficient and smooth interactions.
We know that engagement goes beyond the show floor: that’s why we are working to ensure that our customers can continue to engage and do business 365 days of the year in tangible ways that our customers value and respect:
Before the event: with targeted, relevant communications and promotions tailored to attendees and their needs, and a robust online presence for exhibitors to lead key buyers to their brand.
During the event: with streamlined on-site navigation and easy to access information, allowing attendees to make the most of their time on-site and exhibitors to meet a greater number of qualified buyers.
After the event: with online platforms providing trusted connections between attendees and exhibitors, allowing continued lead generation and valued buyer-seller interactions, 365 days of the year.
That’s how we define customer engagement, and these are just a few of the ways in which we are working every day to meet and exceed our customers’ expectations.
Ensuring an outstanding experience at every stage of the customer journey